Now taking new clients for 2024 marketing projects!
Now taking new clients for 2024 marketing projects!
Please reach us at TheBestStoriesStartHere@gmail.com if you cannot find an answer to your question.
Many growing organizations need executive-level marketing leadership but can't justify or manage hiring a high-level full-time resource. Genesis Marketing provides an innovative solution -- serving in the Chief Marketing Officer role on a fractional basis, bringing strategic direction plus specialized expertise in key areas like social media, podcasting, and developing educational content.
Our fractional CMO team offers years of experience launching and leading our own businesses, as well as running impact-driven marketing for national & international brands. We integrate with our clients as an outsourced marketing department, structuring engagements on a recurring monthly retainer for continuity. This allows us to partner deeply, plan thoroughly, and execute seamlessly.
The Genesis Advantage includes:
Too often, smaller teams attempt high-level marketing initiatives without sufficient experience. Our fractional CMO services have managed global social media campaigns, launched top podcasts, created digital education hubs, and more. We collaborate so our clients execute sophisticated marketing programs flawlessly.
If you have an emerging organization needing fractional executive experience in areas like brand awareness, strategic competition, social media development, podcasts, or content for education and engagement, Genesis Marketing delivers the specialized expertise you need most.
Here's a general range of common rates for Genesis Marketing fractional CMO services:
Hourly rate: starts at $160
Monthly retainer: $1,000 - $5,000 per month
Project-based fees: $3,000 - $20,000 per project
These rates are determined in collaboration with the client and take into account specific variables such as:
• Client size: Larger companies with more complex marketing needs will typically require more support than smaller companies.
• Time-sensitive nature of project: Fractional CMOs, by definition, typically support multiple partners at once. However, certain clients who have time-sensitive projects will be prioritized to ensure the highest level of support possible.
• Scope of services: The specific services included in the engagement will impact the overall cost.
• Engagement model: Rates can be based on hourly rates, monthly retainers, project-based fees, or a combination of these models, depending on each client's needs.
Some clients will only need help launching a new brand or product, or during a critical season of company growth. Whatever the context, there are a number of advantages to engaging a fractional CMO on a retainer:
Predictable costs: Monthly retainers provide budgeting certainty for the client.
Consistent access to expertise: Ensures the client has ongoing access to an executive-level marketing professional.
Improved efficiency: Eliminates the need to hire and manage full-time marketing staff.
Focus on strategic priorities: Allows the client to focus on core business operations while the CMO handles marketing initiatives.
Scalability: Can be easily adjusted as the client's needs and budget change.
The time it takes to get started with our fractional CMO services can vary depending on the size and complexity of your company's needs. However, we generally follow this process:
1. Initial consultation:
2. Proposal development:
3. Contract and onboarding:
4. Launch and execution:
Overall, you can generally expect to be up and running with our fractional CMO services within 4-6 weeks after your initial consultation.
To expedite the process, you can:
We understand that getting started with a new marketing strategy can take time. Our goal is to make the process as efficient and smooth as possible so you can see results quickly.
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